Top Reasons Why People Donate


It’s not easy to get people to shell out cash for nothing in exchange. On the other hand, online fundraising and the rapid pace at which it’s growing has proved just opposite. Here at Impact Guru, we’ve had thousands of people give to personal and non-personal causes that might not have anything to do with the cause at hand. This proves the importance of empathy, compassion and the community, are at the core of all charitable endeavours.

It is, however, crucial to know that charity has changed and is not carried out in the same way it is used to. There are fewer philanthropists who write large checks to one cause. With technology on the horizon the situation is more nuanced today, and it’s imperative that all nonprofits and crowdfunding India campaigners align with the mindset of the younger generation as well as their relationships with charities.

In this post, we’d like to discuss some of the top reason why people donate in order to help you apply specific methods to the crowdfunding India campaign in order to draw donors towards your project.

Better for all

As we discussed earlier, the people of today have a distinct connection to social welfare. While they may not actively involved in the writing of large cheques, they surely are interested in activities that have an impact on society over the long term. For instance, today’s youth are much more mindful of the plastic bags, and many of them advocate giving it up. This suggests that they are concerned for being part of the overall scheme of doing social good. Nonprofits should employ this kind of thinking process to get people interested in their cause.

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Competitions and incentives

Non-profit organizations should create an atmosphere of competition in order to encourage the millennial generation to contribute. Offering tangible rewards such as giveaways, samples and invitations to events are effective motivators. Another good thing for millennials is to be recognized for their generosity with the use of social media.

Tax exemptions

People always want to find ways to cut down on tax burdens, and making donations to charitable causes is the noblest method to achieve this. A majority of crowdfunding platforms and NGOs offer donors the opportunity to get a tax exemption certificate under section 80G when they donate to an approved NGO. No matter if the donation is for the cause of medicine, environmental protection, education, or anything else that is charitable, it’s an incentive for them to blend charity and tax-saving.

Corporate influence

Employees are highly influenced by the giving patterns of their peers and coworkers. According to the 2015 Millennial Impact report, 46 percent would be more likely to donate money when a colleague was doing this, and 27% would make a donation even if a senior employee in the company encouraged that it. In actual fact 11% of respondents have chosen to cut donations from their pay cheques. Additionally, 30% of people have been seen to donate through online platforms like Impact Guru.

As part of our mission to promote the use of crowdfunding to ensure financial sustainability This article can help you understand how charities function in today’s day and age.


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