Coffee News Franchise Establishing Themselves As the Cream of the Crop


William Buckley can tell you directly that the seeds of entrepreneurship tend to be planted during difficult times. About 20 years ago, Buckley was fired from one of Maine’s biggest savings banks as a result of the merger. After a few interim positions and a few other temporary jobs, he came across Coffee News, a small publication that was distributed in cafes and restaurants. The potential for advertising enticed him enough to purchase the publication for his personal Coffee News local territory.

To say that he jumped at this opportunity for business would be somewhat of an understatement. Buckley as well as Coffee News went together like, well, coffee and the newspaper in the morning.

It only took a year for the Canadian company based in Canada to recognize something unique in Buckley and offer him the chance to franchise the entire U.S. In the end, Buckley would go on to buy the company and take control of the distribution and publishing rights. Coffee News now has 1075 franchisees across 22 countries.

Coffee News is a weekly restaurant magazine that is delivered at no cost to coffee shops, restaurants, hotels hospitals, nursing homes and doctors’ offices. It is also available for walk-in medical clinics, break rooms for employers or wherever people are seated, waiting or take a bite to eat. Coffee News only has good news , and there is no bad news and is full of funny stories, jokes and fun facts. Small and medium-sized advertisers buy space in the publication with exclusive advertising spaces. There is only one business in each industry and restaurant are not permitted to promote except in tourist areas.

As with most home-based businesses franchisees are able to manage their territories on a part or full time basis. However, he declares that they “prefer full-time publishers. Many stay-at-home moms are able to publish a couple of franchises when their children are at school. However, we have publishers that own 22 franchises and employ a number of employees.”

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With more than 1000 territories managed, which includes homes offices in Mexico, Venezuela, Spain, Canada, and New Zealand Franchisees come in all sizes and shapes. “We seek out those who enjoy social interaction who are able to sell and have networking abilities and are self-starters,” says Buckley. “If they are looking to be self-employed and become self-employed and earn more than 100k per year, we’d like to speak with them. We’ve had some great military retirees and early retirees who have performed exceptionally well. They should enjoy walking in the streets to meet the owners of their shops.”

The business is flourishing, increasing almost 25% in the last year alone. “Coffee News is an extremely inexpensive advertising medium for small and medium-sized companies that don’t have huge budgets for advertising. People are enthralled by reading Coffee News. It’s universally appealing, so advertisers can reap great results.”

All of this is pointing to an excellent work-from-home business opportunity.

Based on the Coffee News website, surveys reveal it is the Coffee News publication is read up to seven times. “It has been established that people consume more advertisement messages prior to or during meals because there is a need for mental stimulation – food to think about – during this time. Coffee News is designed to make the most of this phenomenon.”

In 2008, Coffee News purchased a large printing firm situated in Houlton, Maine. The facility is responsible for producing more than 1 million issues of Coffee News a year. The fact that the printing process is not outsourced is just one of the numerous ways that the franchisor can keep costs low, making it one of the most affordable franchises you can buy into. To purchase this business that is based at home, the franchisee will need only $8000 for their initial territory. The additional territories are reduced to $5500. Finance is also available following purchasing the initial franchise. Publishers typically own 3 franchises.

To assist franchisees in reaching their full potential, complimentary 2-1/2-day sessions of training are provided by corporate personnel and experienced publishers. The topics that are covered include sales, ad design collection, billing marketing, distribution and even startup. The program is not mandatory to attend, but the majority of current Coffee News publishers have attended. Other support options include mentor programs, personal phone calls and free Quickbooks software that is built in Merchants Services program for conference registration, charge cards, regional meetings, newsletters, and chat groups on the internet.

Experience in advertising is not an essential requirement to become a profitable Coffee News franchisee. The operation manual does not just teach how to create ads, but also how they function and gives the franchisee an understanding of the business an entire. The tools offered will enable franchisees to assist small businesses through difficult times, which makes this an opportunity for home-based businesses which can flourish during times of recession.

“Why be constrained to a salary when you can earn whatever you like” says Buckley.

There are a myriad of franchises to choose from, and Buckley is pleased to say that just 2percent of them have more than 1000 franchisees, an indication that his rapid growth was not a fluke. What is the likelihood that this kind of success will last? It is safe to say so long as coffee and the daily paper remain a formidable partnership, we are likely to witness Coffee News take advantage and prosper.

Eric Stein has always had an entrepreneurial spirit When the recession hit, Eric turned to the internet in search of another source of earning. It was the absence of information from one source that led Eric to develop together with his business co-founder Home Business Bug. Home Business Bug is an up-and-coming home business [http://www.homebusinessbug.com/] web site where individuals can find legit home based business opportunities. Read informative and resourceful work from home [http://www.homebusinessbug.com/work-from-home-articles/] articles at Home Business Bug. Home Business Bug also offers free advertising to entrepreneurs who have an at-home or business opportunities that are based at home. Do you own a home base business or work from home business opportunity? Advertise on HomeBusinessBug at no cost.


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